THE COLLEKTION

Marcel Ostertag’s new collection

Inspired by the deep blue of the Baltic Sea and the magical colors of the Tegernsee sunset, Marcel captured the unique evening atmosphere in evocative photographs. The soothing power of nature flowed effortlessly into his new collection from the very first sketches. Places full of magic and inspiration that cleared his mind, sparked ideas, and decisively shaped the creative process of this season.

At the heart of the collection are prints developed directly from these photographs. Deep shades of blue, a glowing sunset, graphically abstracted natural stone, and retro-inspired oversized checks merge into a fashion language that combines elegance with a touch of modern streetwear—ideal for confident evening appearances. The blue hour begins when the light of day retreats. Soft, flowing, almost imperceptible, we immerse ourselves in deep, mystical blue before the night whispers its temptation. On the darkening horizon, we sense the danger. We take each other by the hand, stand body to body, a wall of courage and confidence. Unmovable. Unshakable. We fight for freedom and peace. We stand for respect and justice. Not alone, always together. And then, when the night appears darkest and deepest, we recognize the delicate glow of a new day. A new beginning in warm light. The blue hour begins when the darkness of night recedes. Cocktail fashion, interpreted for everyday wear—Ostertag and his team design looks that become true companions in life. Versatile to combine, effortless to style, and yet unmistakably special.

To complement the intense blue tones, Marcel introduces accents in mandarin, copper, mint, off-white, black, and various shades of grey. Marble effects add extra radiance to the colors. Long, printed dresses made from flowing jersey fabrics gently embrace the silhouette and are paired with hand-knitted maxi scarves. Power coats with clean lines meet delicate chiffon or slim skirts. Strong shoulders convey presence, while the waist is visually emphasized—a powerful, feminine look.

SUSTAINABILITY AS AN ATTITUDE

For 19½ years now, Marcel Ostertag and his team have been committed to sustainable strategies, making him one of the pioneers of the German fashion industry. Long before sustainability became a trend, he asked himself: “Can luxury be sustainable?” His answer: “Yes—absolutely!”